Showing posts with label Apple’s Developer Conference. Show all posts
Showing posts with label Apple’s Developer Conference. Show all posts

Monday, June 13, 2016

Analysis From Apple’s Developer Conference


Analysis From Apple’s Developer Conference: A Series of Upgrades

At its annual conference for software developers on Monday, Apple was trying to demonstrate that it was still a purveyor of high-quality software and services.
At its annual conference for software developers on Monday, Apple was trying to demonstrate that it was still a purveyor of high-quality software and services. Credit Tony Avelar/Associated Press


SAN FRANCISCO — When Steven P. Jobs ran Apple, the company’s devices were distinguished by their polished software and famous iTunes store. Today, critics and even loyal fans are taking shots at Apple’s buggy software and Apple Music, its new streaming music service.

With its hardware sales now slowing, Apple is under pressure to fix its software and online services, which have become increasingly important to consumers. So at its annual conference for software developers on Monday, the iPhone maker tried to demonstrate that it was still a purveyor of high-quality software and services.

Brian X. Chen, Farhad Manjoo and Vindu Goel attended Apple’s conference keynote in San Francisco and analyzed what matters about the announcements that Apple made.

Apple announced:

■ Improvements in the Apple Watch operating system.

■ Changes in the operating system for Apple TV, called tvOS.

Tim Cook, Apple corp.
Tim Cook, after leading the conference in a moment of silence for the victims of the attack in Orlando. Credit Stephen Lam/Reuters

■ A rebranding of its Mac operating system.

■ An expansion of Apple Pay.

■ Opening up Siri to developers.

■ Improvements in photos and maps.

■ Subscriptions through Apple News.

■ Opening up its messaging service to developers

■ A new interface for Apple Music.

Here were the main points: